The Drunk Elephant C-Firma Fresh Day Serum (1oz / 28ml) is a super-potent, 15% vitamin C serum designed to visibly firm, brighten, and improve signs of photoaging while providing a luminous, youthful complexion.Potent Antioxidant Complex: Formulated with 15% L-ascorbic acid (vitamin C), 0.5% ferulic acid, and 1% vitamin E to neutralize pollution and environmental stressors.

Fresh-Mixed System: Designed as a two-part system—a liquid serum base and a powder vial—that you mix before first use to ensure maximum potency and freshness.

Exfoliating & Hydrating: Contains pumpkin ferment and pomegranate enzymes to gently dissolve dead surface skin cells, while sodium hyaluronate crosspolymer provides intense, deep hydration.

72-Hour Reservoir Effect: Once absorbed, the serum remains effective for at least 72 hours and cannot be washed or rubbed off.

Clean Formulation: 100% free of "Suspicious 6" ingredients, including essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS.

Initial Mixing: Pour the liquid serum base into the vial containing the vitamin C powder. Shake for one minute until fully dissolved, then insert into the opaque outer container.
Application: Apply one pump to a clean, dry face, neck, chest, and the backs of hands in the morning.
Routine: Can be mixed into a Drunk Elephant "skincare smoothie" or applied alone before moisturizer and sunscreen