Lisa Eldridge offers several distinct bullet lipstick formulas, each designed with unique textures and finishes. The most famous is the True Velvet Lip Colour, known for a physical "velvet fabric" texture cast directly into the lipstick bullet.This is a long-wearing, highly pigmented matte lipstick that features a unique velvet-like texture on the bullet itself.

Lisa Eldridge

Lisa Eldridge

Finish: A "creamy, hydrating matte" with a slight 3D sheen that prevents it from looking flat on the lips.

Formula: Non-drying and saturated with pigment for up to 10 hours of wear.

Key Detail: Expertly crafted using technology that makes the bullet look exactly like velvet fabric.

Full Coverage: Apply directly from the bullet, starting at the center and working outwards.
Subtle Stain: Pat the lipstick gently onto your lips with your fingertip for a softer, "painterly" effect.
Layer and Blend: Lisa recommends applying in thin layers and pressing the pigment into the lips to create an "indelible" stain.
Refine the Edges: If you didn't use a liner first, you can apply it after the lipstick to tidy up the shape and sharpen the lines