The Milk Makeup Hydro Grip Primer is an award-winning, silicone-free gel primer designed to hydrate the skin while providing a high-performance "grip" that locks makeup in place for up to 12 hours. It is formulated as a 94% natural, lightweight, and oil-free product that leaves a dewy, radiant finish.12-Hour Grip: Uses blue agave extract to form an invisible layer that prevents makeup from melting, fading, or caking.

All-Day Hydration: Skincare-infused formula locks in moisture and keeps skin plump throughout the day.

Smoothing Effect: Visibly smooths uneven skin texture and blurs the appearance of pores and fine lines.

Clean Formula: Vegan, cruelty-free, paraben-free, and fragrance-free, making it suitable for sensitive skin Hyaluronic Acid & Niacinamide (Vitamin B3): These work together to boost hydration levels and visibly improve skin texture for a smoother canvas.

Blue Agave Extract: Provides the signature "tacky" texture needed to grip makeup firmly.

Aloe Water & Hemp-Derived Cannabis Seed Extract: Deliver an additional surge of moisture to soothe and nourish the skin

Prep: Apply 1–2 pumps onto clean, moisturized skin.
Activate: Blend a thin layer over the face and let it set for 60 seconds. This "wait time" is critical to allow the formula to fully absorb and activate its gripping properties.
Layer: Apply foundation and other makeup on top once the primer feels tacky